To be a successful marketer, all you have to do is develop the following two-step marketing procedure:
- Identify your Target Market
- Develop your Marketing Mix
The second of these two steps is fairly simple. To develop your marketing mix, concentrate on the four “P’s”, Product, Place, Promotion, and Price.
A good marketer is not going to develop a marketing mix unless it is certain that there is a market for the product. That is why it is important to identify your target market before developing a product. If there is no market for your product, then step two is a waste of time. On the other hand, once you have identified that there is a target market, and you have developed your marketing mix, then the real challenge begins. But bear with me. I am going to give you some good recommendations on how to overcome this challenge.
You must reach your niche and target market
The first of the two steps is not as simple. Unfortunately, many internet marketers overlook the more important step in what should be part of the most perfect marketing campaign. Many internet marketers try to sell their products through trial and error. Marketing must always be oriented towards a specific target market and/or a specific niche market. If you have identified that there is a market for your product, and your product has been developed, you must narrow your market down to the people who are most likely to be interested in your product.
You marketing must be directed towards specific customers
If you want to get visitors to your website, get opt-ins, conversions and sales, you absolutely must go after the people who are likely to be interested in your product. For example, if you want to market sports and fitness equipment, you will have to do it from a website that focuses on that one niche. If you are into the food industry, and you want to market several cookbooks, then you must do it on a website that focuses on one topic – food.
The mistake that many marketers make is setting up a general website, and then trying to market a large number of different products in unrelated niches. It is true that on such a website, the specific products for each niche can be separated into sections and/or divisions. The problem with doing it this way is with your visitors and your readers. If someone comes to a website that markets a large number of products that identify a different target market, this visitor is not going to have the confidence in this site. On the other hand, if someone is interested in purchasing golf equipment, for example, this person is going to have more trust and more confidence buying from a website that focuses on this one niche – golf.
If you try to sell different kinds of products from one website, then you are not likely to get any conversions or sales. This will work for businesses like Wal-Mart and Amazon. For the independent internet marketer, however, this simply will not work.
How to reach your niche and target market
This is simple. Once you have identified that there is a target market, and a niche market for your product, and have developed your product. all you have to do is go after the people who are likely to be interested in your product.
Set up a website that focuses on one thing, and one thing only – your product. If you want to market knives and cutlery, do it from a website that talks about nothing but knives and cutlery. If this website also tries to market computers and electronic equipment, again your visitors are not going to take you seriously. Unfortunately, you know what this means – no conversions and no sales. If you can market your product from a website that specializes in nothing but your specific product, and your specific niche, you will have more credibility with your visitors, and hopefully, more buyers. This will give you a reputation of being an expert in your field.
You Must Establish Yourself as an Expert in your Niche. This is What Buyers are Looking For
Setting up websites to reach your niche and target market
As a successful internet marketer, you will want to have several marketing campaigns going at the same time. The general rule in business is, “Find something that works, and then duplicate it over and over again.”
The question that I am often asked is, “Do I need a separate website for each niche that I am promoting?”
The answer to this question is, YES. Many people do not like this answer. Having more websites means, having to register a domain name every time, and paying more hosting fees. This is not very inviting to the beginner. However, this is the way to narrow your niche market, and reach the people who are most likely to be interested in your product. The result is, more conversions and more sales.
To the well established internet marketer, this is not a problem. This is more of a problem to the beginner. There are alternatives, however.
An easier way to set up individual websites to reach your niche and target market
Before explaining this concept, let me say that the best way to reach different market niches and target markets is to have your own websites. If this is not possible in the beginning stages of your business, then there are excellent alternatives.
Have you ever heard of Google Blogger, Weebly, Squidoo, Yola, WebStarts and Wix? These are just a few of the places where you can build you own website at no cost. From what I have seen, Google Blogger is the most popular. Also, the built-in features make it possible to customize you own free website in a way to resemble one that you create from your own domain.
I have researched this concept, and have discovered that many internet marketers have achieved success from using Google Blogger.
Therefore, you can now see that creating a separate website for each product you market is no longer a problem. The only element is the time it will take to do this. You must do it this way if you want any success in reaching you specific target market, and your specific niche market.
If you want to successfully market your products, you have to go after the right group of people who are likely to buy from you. In this article, I have explained the importance of reaching your target market, finding your market niche and narrowing your marketing to those specific groups of people.
Follow the principles outlined in this article. If your results from your marketing efforts have not improved, I will be very surprised.